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Technology Legacy Lab: Brand Development Utilizing Technical Expertise [Case Study]

Bringing technological strength to future brands. Leveraging past innovations to create new value.

Service Overview "Technology Legacy Lab: Brand Development Leveraging Technical Expertise" is a service aimed at maximizing brand value based on the technology and know-how that companies have cultivated over the years. By utilizing your company's technical capabilities from a new perspective, we strengthen competitiveness in today's market. In this service, we conduct detailed interviews about past successes, the process of technology development, and product evolution, and reconstruct these into an engaging story. This effectively communicates your company's technical prowess and innovation to existing customers and new target audiences, deepening trust and empathy. Furthermore, through a multifaceted approach utilizing online content, videos, and social media, we enhance recognition in the target market and work towards strengthening the brand. Service Features - Narrativizing technical expertise to enhance brand uniqueness - Brand communication through online content, videos, and social media strategies - Customized support linked to the company's growth strategy - Ongoing support through collaborative assistance in events and projects